Biometrics and Ethics Essays

Biometrics and Ethics Essays Biometrics and Ethics Paper Biometrics and Ethics Paper Biometrics is essentially the statistical measure of biological beings. More simply it is a system which is used in identifying a person by verifying a physical or biological characteristic or attribute. The primary reason for its existence is to provide a single computer system login that can immediately detect fraudulent attempts to seek unauthorized access. It supersede other systems of protection as it relies solely on information gathered which is entirely individualistic and cannot be substituted. It is the application of technologies that make use of physical traits such as hand geometry, facial and voice recognition iris and retinal scans in order to verify or recognize a person identity. (BITE , n.d.) The role of biometrics extends further then one can imagine. Its unique characteristics have rendered it important in many domains of authentication and identification. The use of finger printing is used in police and investigative departments as well as the welfare programs so as to prevent people pooling money that they are not entitled to. The same method is applied to other entitlement programs such as health care , registration systems such as voting , drivers license etc. this purpose of its use serves all too well however it has its added disadvantages when it comes to banking transactions. Once a customer has already proved their identification their fingerprints which are stored in a database can be used to check their whereabouts and other personal information. What is worse it can be done without any authorization. It’s not important whether the data stored was for welfare registrations or bank machine access the same threat applies to both cases. If a certain person left their fingerprints in a night club where a crime scene takes place then he or she is more likely to get a call from the police. This is in the real sense an infringement of privacy. Fact of the matter is that this data is being used beyond its primary purpose (technology and human values, n.d.) Biometrics has by its very nature the capability to compromise privacy in the most adequate manner. The primary concern related to the use of biometrics is perhaps that of â€Å"function creep† which is the process whereby the original use of the data is widened to include purposes other than the one stated. A good example could be of using biometric data to find out about a persons medical history. Much work needs to be done in order to eradicate this unnerving problem that is discouraging the use of technology that is otherwise extremely beneficial. (CSSS policy brief, 2003) Numerous ethical concerns surround the use of biometrics and a significant number of people are weary of its use. Retina scans are relatively intrusive and the gathering of fingerprints has a negative image in the minds of many people as they associate it with criminal activities. Moreover the detailed gathering of biometric information by the police departments and other institutions has resulted in a loss of privacy and personal dignity. The automated face recognition could be used in public areas to track everyone’s movements without their consent or knowledge. Its also rather embarrassing that people get rejected in public if there is an error in detection. it makes them seem like a fraud who is deliberately trying to break access into someone else’s private information or account. Unfortunately not much has been done to safeguard the information of people the data is easily moved and duplicated electronic information that can be put the identity of any one person at jeopardy. Every move of a client or customer can be analyzed and by the time one goes to a store to shop the sales associate might as well have ones entire history of shopping. (Biometrics security and business ethics, n.d.) Another concern that is being recognized as far as biometrics is concerned is the increasing interdependence between technology and the human body which has come to be known as the â€Å"informatisation of the body†. Biometrics technologies are issues of serious concern and these concerns are being taken into account by many European states. There is deep rooted fear amidst the people that their personal information can be used by governments, employers, insurance companies, and other interest groups. (BITE, n.d.)

College Recommendation Letter Dos and Donts

College Recommendation Letter Dos and Donts Recommendation letters  provide college  admission committees  with information that may or may not be found in your application, including academic and  work achievements,  character references, and personal details that set you apart from other applicants. Essentially, a recommendation letter is a  personal reference  that explains why the school should recognize you, your achievements, and your character. Good vs. Bad Recommendation Letters A good recommendation letter is a must for any school application. During admissions, most colleges and universities- whether theyre reviewing the applications of undergraduate or graduate students- expect to see at least one, and often two or three, recommendation letters for each applicant. Just as a  good recommendation letter  can be an asset, a  bad recommendation letter  can be a hindrance. Bad letters dont do anything to supplement your application, and they may even make the difference between a well-rounded application and one that doesnt quite stand out among the droves of people who are applying to the same school. Recommendation Letter Dos Here are some dos to keep in mind when securing your recommendation letters: Do choose someone who likes you and knows you well enough to write you a strong recommendation.Do get recommendations from employers, professors, school administrators, and anyone else who is familiar with your work ethic.Do ask for the recommendation in person rather than sending an email (unless this is not possible).Do tell the letter writer why you need the recommendation letter. You dont want to end up with a work reference rather than an academic reference.Do mention specific things that you would like to see included. If you want the letter to focus on your extensive leadership experience, you should say so.Do proofread the letter; you dont want to submit a reference that is riddled with spelling or punctuation errors.  Do send a thank you note afterward. This is a nice, thoughtful, and classy touch and will be remembered by your recommender.Do keep multiple copies of the letter. You may need to use it again in the future, and you dont want to rely on your recommender to kee p a copy. Recommendation Letter Donts There are also some big mistakes you should try to avoid when securing your recommendation letters: Dont wait until the last minute. It takes time for a recommender to craft a strong letter.  Secure letters of recommendation as soon as possible.Dont ask someone to lie; you should aim for a truthful reference.Dont ever forge signatures. Your recommendation letter must be genuine.Dont choose someone only because of their title. Its more important to pick a recommender who knows you and your work well.Dont choose someone who is a poor writer. Letter writing is a lost art; not everyone is good at expressing themselves in the written word.Dont hesitate to get as many recommendation letters as possible. Choose the ones that show you in the best light.Dont be surprised if the person you are asking for a recommendation letter asks you to write a letter that they will later modify and sign. This is a common practice.Dont forget to say please and thank you. No one is entitled to a letter of recommendation; if you receive one, you should be grateful.

Write a ONE-PAGE essay, including a brief summary in the first half Essay

Write a ONE-PAGE , including a brief summary in the first half and your reflection in the second half - Essay Example The questions asked is whether the huge amount of money utilized since the 9/11 has been utilized well to curb terrorists and protect the life of the people in the United States of America (Hale, 3). Dana Priest traces the journey from the September 11 bombing to the Boston Marathon bombing as well as investigates the efforts taken by the federal agencies tasked with the mandate of keeping the citizens safe during the twelve years of battle against terrorism. The movie outlines the governments developed after the 9/11 for the purpose of preventing future attacks and hunting terrorism. The second video is about the Rise of ISIS. Martin Smith investigates the mistakes and the miscalculations behind the brutal rise of ISIS even after the final departure of the American troop from Iraq in 2011. The video is a fast flowing and dense narrative focused on the failure of the Shiite-led Iraq government to share power with the Sunni minority and failure of the United States government to act when the Sunni militant exploited the available situation for their own gain. The blame is quite directed on president Obama and the former Prime Minister Nuri Kamal al Maliki. It is only Martin Dempsey, the Joint chief of Staff’s chairman, who speaks in defense of the government and the Obama administration (Fuchis, 4). The interview is accompanied by a flood of images that will have numbing and mesmerizing effect. It shows bombings, steady montage of protests, disturbing militant video of serial executions as well as battle footage. Basing on the first video footage, I believe that the government has made numerous steps in controlling frequent terrorist attack following the September 11 bombing on the US soil. Despite the efforts done to combat terrorism, the government was not prepared during the second Boston attack (Fuchis, 4). The Boston marathon attack has raised so many questions on whether the government has done enough following

PA Design Report Assignment Example | Topics and Well Written Essays - 2000 words

PA Design Report - Assignment Example In an effort to increase the level of insulating sound in the arena, the material that was used for construction is reinforced concrete. It is among the few European arenas which is featured with a seating of 360 degrees. The arena is one of the busiest in the globe. It has millions of visitors streaming in every year to attend live music, comedy, tours, musicals and sporting events. A public address system is a system of electronics which comprises of a loudspeaker, an amplifier and a microphone and I geared towards amplifying the voice or sound of the speaker or recorded audio so as to permit effective communication with a large group of people. Public address systems play a very key role in the society. They are used in several places where their use is almost virtually indispensable. These include noisy places such as railway terminus, market places, churches, airports, harbors and the like. They are used to facilitate numerous functions which include campaigning in political ral lies; reaching to large multitudes; advertising and making sales in crowded places; making open air prayers among Muslim societies and the like. The Manchester Evening News Arena mostly uses or requires a public address system for functions such as announcing the performer in the next music or sport event; announcing the scores in a sports activity; transmitting the address of guests in attendance to the occupants of the arena; making announcements regarding procedures of departure or refreshment among several others. Concert The concert for which this design I slated is Rock band concert which shall be graced by the popular Aerosmith band. They shall be entertaining an expected huge crowd of people who shall come out to party given the reputation of the band. It is expected to be an all entertaining show piece which shall be in the form of a live music performance by the band. The Arena is very big and with the huge crowd that shall throng it, the Public address system that is nece ssary for the concert has got to be top notch. Major Design consideration The major factor of consideration in the design of a public address system is the space and pathway for the wiring lines and the public address system equipment. The design should create clear cut path ways where the cables shall pass so as to avoid human interference with the system. In the event that the cables are laid in the paths where there is constant traffic, there is a high chance that the traffic might stumble upon the wires and accidentally cut one, a number of or all of them. In this case, the public address system shall miserably fail (BARNETT, WOODGATE, JONES, & INGLIS 1991). What is worse is the fact that it might take a very long time to identify where the problem is before fixing it. This shall cause a delay in the schedule and a total mayhem in the arena. The best design of public address system for the arena is thus one which has all the cables buried in pipes underground and in concrete wal ls or pillars. The speakers and equipment should also be connected in parallel and not in series. Equipment connected in series have the tendency of all failing in the event where one of them fails. On the contrary, equipment connected in parallel keep working even after one of them or a number of them have failed. Sound on stage The stage is where a bulk of the activities shall be taking place as it shall be focus of attention. All eyes shall be on the stage and of course so shall be all

Oscar Wilde Essay Example | Topics and Well Written Essays - 3250 words

Oscar Wilde - Essay Example I. Importance of being Earnest The importance of being Earnest revolved around a man named Jack Worthing, who was leading a double life in order to get away from the societal pressures of acting a certain way. His alter ego was named Earnest and he hid his personality from others by telling that Earnest was his unruly younger brother. Although, a dramatic turn of events reveal that he had been unconsciously playing out the truth all his life, but Jack’s charade depicts the hypocrisy that pervaded the upper class English society and depicted the double standards within the society. His friend dubs Jack’s habit as ‘Bunburying’ and when he soon follows suit, Jack comments, â€Å"This ghastly state of things is what you call Bunburying, I suppose?† (Wilde 367) Jack was discovered in a handbag stowed away in the cloakroom of the London Railway station, only to be discovered by a wealthy man named Thomas Cardew. Cardew adopts Jack and gives him the name â €˜Worthing’. ... According to Walter E. Houghton, Earnest’s character was indeed Jack’s bridge to understanding other facets of life, which is nearly impossible within the confines of the moral code set by the Victorian society. Hence, it can be postulated that Jack’s alter ego was a way for him to venture and discover the intellectual and moral side of humanity. Houghton further notes that the name Earnest slowly evolved not only as a name of the character, but he also took the form of an ideal characteristic that was sought in every individual that centered on the integrity of one’s character. It can be concluded from Houghton’s hypothesis that Jack was playing the part of Earnest in order to unlock the secret to a successful life. Houghton further elaborates that human life is not simply a journey from the realm of the living to the realm of the dead, but indeed it involves the individual actually exposing themselves to all aspects of the society to help strength en their resolve against the forces of evil (Houghton 221). Although, the men are not completely noble when it comes to their alter-ego and they spin an intricate web of lies in order to get the attention of the women they love, but the men are not intrinsically evil. As a matter of fact, both Jack and Algernon were simply escapists, who wished to use Earnest’s name in order to get away from the society’s pressure. It was a mask for the protagonist and donning it allowed him to get the sense of freedom that he had always craved for (Adams 183). When Jack is not roaming the streets of London under the name of Earnest, he is seen as a dignified gentleman. He is depicted by Wilde as

Industrial Analysis For The Candy Store Marketing Essay

Industrial Analysis For The Candy Store Marketing Essay Our business plan is to design an on campus candy store which provides a wide range of candies to students and the staff at a cheaper rate. We hope to provide a new sweet experience to our customers to sweeten their most memorable days with our candies. To the students who like sweets our store will be a paradise of candies. And we will ensure the 100% customer satisfaction. Our mission statement. Our mission is to introduce a new era in the sweet industry by innovating new products, to give a totally different experience to our customers who step on to our store and to inject freshness in the sweet industry such as candies with different flavours, wide range of party packages, seasonal offers and many more. Market forecast Sales value of sweets were slightly in pace between 2005 and 2006 but sales has being increased because of gum and jellies. Sources suggests that the sugar confectionery market will increase by 9% at current prices over the 2007-12 period, rising to an estimated  £1.3 billion by 2012. C:UsersSubnet1Desktopid=273283name=figure6-1-1185370514.jpgmaxWidth=851maxHeight=450.jpg Sales of sugar confectionery in the UK have followed a modest upward trend over the review period. Some industry commentators estimate even flatter trends and a minor growth of 3-3.5% between 2005-2007. Health concerns as well affected for the sales growth because more concern about balance diets. The sugar confectionery market will increase by 9% at current prices over the 2007-12 periods, rising to an estimated  £1.3 billion by 2012. However, removing the effects of inflation reveals a much more growth equating to just 1% in real-terms. The market increasing at a similar rate to that seen over the 2002-07 period, growing 6% over the next five years. With volume growth behind value in current terms, this is indicative of a rise in spend per unit on sugar confectionery over the forecast period. SWOT analysis Following are the strengths and opportunities of our business which we possess to bring a better range of candies to satisfy the customers we will minimize our weaknesses and threats while finding solutions to overcome them. Strengths are, The logo which speaks to the customer and attract them. Especially youngsters will be keener on the logo. Main concern will be on more natural colours and flavours will help to attract more customers. Since consumers are focus on health, gum and jellies have taken more priority as they made up of natural fruit juices. Novelty products such as party bags, seasonal products and surprise gifts help to drag more customers as well customized range of party packages. Attractive price range so that everyone willing to buy. Strong management team to organize plans for future and for past. As well developing good skills, sales strategies to attract more customers and also to maintain good faith with the retailers. Weaknesses are, Higher innovation cost has to occur to invent new candies to attract the customers. Efficiency is less as incapable of paying higher salary to staff. Less exposure to the wider market to attract more customers. Opportunities can be, Young generation looking for more diverse product range. On campus is a good location as there are no specific candy shops which provide variety of candies. Event coverage with discounted packages. Even in higher economic crisiss people will are willing to buy candies. Threats can be, Competition with other supermarkets which are based on campus. Economic slowdown. Price wars. Trend for discounts. Higher labour cost. PEST control analysis Political: The government would have to collect taxes from the shop therefore the candy store would have to pay the normal tax rates. The business doesnt need to be privatised because the property that they are going to use is in Brunel University. They have to follow the health and safety regulation due to being in the packed food industry. The business would not have control on the spending of the public funds however since they would pay tax they would want to know where the government is using the tax that they pay. Economical: The store will be less likely to be affected with the interest and inflation rate because the products are not very expensive therefore there would be minimal effect on the sales of the shop. If the store keeps the service friendly, helpful and has policies to deal with situations like sales return these factors would help create consumer confidence. The rate of unemployment would affect the business due to the reason that the people would be less likely to spend their disposable income on things like candy therefore they should develop a strategy that would help them keep going at the time of recession. The labour cost would be how much money they would spend on recruitment and the recruitment process. Socio- culture: the trend, consumers taste and preferences, change in lifestyle would affect the store the occupation wouldnt matter because all age groups would have it. Mainly it is targeted to the students and staff of the university. Also including things like organic candy that would also be ethnic and healthy to would attract many consumers. Technological: there would be a balanced effect of this factor on the business. They need software that would help them to innovate thing for the business so that they can maintain their consumers however they may also use it to increase the number of consumers for the business. The business can discover something new or improve the way they serve the consumers. If they have any way of doing the accounts and also to keep track on the financial side of the business. Legal: the business would need to follow all the employment laws and company laws. The business would need to find out what are the regulations of the business their type they may do this by going to the food department of the location where they are going to start and find out what sort of licence is needed to start up the store the business would also need to get employees identification number, resale permit and a food handler permit. Environmental: the store will not be affected a lot with the climatic changes because you can have candy anytime. The business may make more profits around Halloween and Christmas however it may remain popular throughout the season. Water resources wouldnt affect the business because the business wouldnt need water to serve the consumers however they would need it to remain hygienic however they may also use anti-bacterial gels. Energy supply would affect the business because they would not be able to use the computers, they may use the fridge that keeps the stock of the candy at a certain temperature if the electricity is not there that might differ the taste of the candy. Porters five forces The threats of new entrants Usually there will be more threats to a candy store as it can be initiate with lesser amount capital, can start up as a home industry, no investors needed etc. But since our candy store located on campus there will be less threats of new entrants so the competition will be low. The buyer power The consumers will compare the prices of other candy stores with us, and choose which one they can get more benefit and which one is cheaper, which one is delicious, in this case, we maybe reduce the price then get less profit or enhance the quality of candy then more and more consumers like our candy. So it can be stated that buyer power is high since the students and willing to buy a candy as a snack after a lecture. The supplier power In production of candies the primary raw materials we need are the coco beans, milk, sugar etc. When finding manufacturers, there are many but it is more important to find one which has quality products at a reasonable price. Sometimes the manufacturers may use financial techniques such as hedging in order to reduce the price impact of price rises on their own margins. However since the fine grade of coco production shows small part of world supply, the bargaining power of suppliers will increase. Overall it can say that suppliers power is high as we are buying raw materials from suppliers and preparing our sweets. The threat of substitution Some substitutes for a candy shop could be traditional chocolates, snacks and other confectionary products which customers used to satisfy their sweet tooth. So its clear that the candy industry should face numerous types of other substitutes such as peanut butter, yoghurts, ice creams, cookies etc. Therefore there is a good variety of substitutes available for the consumers which make the threat of substitution high. The competitive rivalry The intensity among rivalry among competitors in a business can lead to price wars, advertising battles, new product lines and high quality customer service. On campus our main rivalry party will be the supermarkets and shops which sell candies but as we selling variety of candies such as jaw breakers. Gummies, candy cane etc the competition will be less. So as we based on campus the competitors threat will be less to our candy store. SWOT analysis for our competitors Strengths Firms brand name and resources. Experience of being in the industry for longer time. Highly skilled labour. Weaknesses Low product awareness. Lack of variety of candies. Poor facility location. Lack of innovations. Opportunities Easy access to market. Even in inflationary situations people will tend to buy the candies. Special seasoning offers. Threats Since it is easy to start up more competitors will be there. As customers are more health conscious it will affect the sales volume. Imposing new regulations by government towards the sweet industry. Market segmentation Geography Segmentation strategy will allow the company to determine whether the segment is large enough to sustain the product or if there is no viable market for the product. If the company decides that the strategy is a viable one, than the company can implement and design a marketing mix strategy to implement for each of their individual segments. The candy shop we are going to open will be on campus in which our target customers will be mainly the students and the staff. The first task important to our candy shop is to understand the relationship between consumers and products in order to understand the environment and those involved in the consumer process. Once we evaluates the environment then must investigate the segmentation bases. Our segment will be students and the staff to whom we will be bound to serve according to their preferences like what candies they like most, what flavours they need etc. Determining the segmentation of the marketing process identifies useful categories in specific segments in which to target. Soft confectionery: the sweet of choice NPD and advertising support have helped drive sales of soft confectionery, which exceeded  £700 million in 2011. This segment represents just under half of the total market, with steady growth expected to continue in the coming years. Consumer tastes appear to be shifting from traditional hard to soft confectionery as static sales of hard sweets have seen the segment lose market share despite a recent rise in NPD. Gum represents just under 20% of the total market, and although the segment posted growth in 2011, its share fell slightly due to the growth rate falling behind that of the overall market. Figure 30: UK retail value sales of sugar confectionery and gum, by type, 2009-11 2009 % 2010 % 2011 (est) % % change 2010-11 % change 2009-11  £m  £m  £m Soft confectionery 681 44 690 44 704 45 +2.0 +3.4 Mint confectionery 215 14 219 14 220 14 +0.5 +2.3 Hard confectionery 181 12 182 12 183 11 +0.5 +1.1 Functional confectionery* 130 8 128 8 129 8 +0.8 -0.8 Other confectionery 40 2 42 3 42 3 +0.0 +5.0 pricing strategy for the candy store: Our business would be using a combination of pricing strategy. We believe that Psychological pricing would help the consumers set a boundary and realise that the one pence makes a difference in the way they think about the price. for example when the price is  £10 pounds the consumer may not buy it but if it is written as  £9.99 then they may be attracted to it. We would also concentrate on the consumer based pricing because this may boost the sales of our shop and if the consumers find that we have a reasonable prices for our product of better promotional strategy. We think that the more offers we keep on the candies the more consumers we will get. This sort of pricing strategy can also sometimes keep us in line with our consumer because we will always know what sort of pricing most attracts them and do they think that our price for the candy is reasonable. We will also be using popular pricing: is when the shop would know how much are the consumers willing to pay for the product and then we will put an offer for example two bags of candy normally would cost  £10 but we would sell two bags less than  £9.50. Organisational structure: Organizational structure refers to the way that an organization arranges people and jobs so that its work can be performed and its goals can be met. When a work group is very small and face-to-face communication is frequent, formal structure may be unnecessary, but in a larger organization decisions have to be made about the delegation of various tasks. Thus, procedures are established that assign responsibilities for various functions. It is these decisions that determine the organizational structure. Candy store organisational structure: Director of marketing in candy store A marketing director is a person responsible for the overall marketing operations of an organization or business. The job requires not only having skill in the creative aspect of advertising, but also having the budgetary knowledge needed to plan appropriately. Thus, the marketing director must be an effective manager in terms of both budget, and the creative process. Time at the job will often be split between these two primary functions. In our candy store, there are two people manage advertising and budget. Our advertising should always be aesthetically pleasing so student will think happy thoughts when they think of candy. And use the Internet and traditional advertising to market your candy store, including writing your own press releases to disseminate to your local newspapers. Another idea is to visit local condominiums and leave samples and literature in the clubhouse, or take samples along with business cards to office buildings and give them to receptionists to hand out And budget our money so we have the resources to do what we want , for example: more advertising to attract student; more kinds of candy; more activity. Director of sales in candy store An individual employed by a business to manage the activities of subordinate salespeople, and to develop and implement an effective selling strategy for the business in general. The sales director typically has full control over the sales function and staff within the budget allocated by a business and is often part of its higher management. The director of our candy shop should presents a summary of his visits to the director of sales and marketing on a weekly basis prior and after the week is completed and conduct monthly competitor market survey on their new candy, promotion and pricing tactics and to report to director of sales for proactive strategic planning. Director of operations in candy store The manager of our candy store, who is responsible for the overall day-to-day operations. We divide our candy store to two parts, one of them is shop A, including zone A-D, and another one is shop B, including zone E-G, in this case, the student in campus can buy candy easily. Opportunities and treats There are many opportunities for new businesses to enter the sweet confectionary market. It is predicted that the sale figures of this market has increased by 9.6 percent in the UK. This is the only business that is not threatened by the inflation, because consumers still buy confectionary sweet even when they are on a tight budget. The graph below supports the statement. sugar sales 2006 to 2016.JPG Marketing strategy The market strategy for the company is to sell products that are organic, with no artificial flavours and colours. The business will also have an ethical approach towards their consumers and employees. The market offers the business to be potentially successful due to the consistent increase in the sales on sugar confectionary. It has grown so much that all of the supermarket must have an aisle where they dont sell sweets. As long as we keep our prices reasonable consumers are likely to be loyal and they would defiantly repurchase again and again. Figure 13:  Consumer Confidence Index,  monthly, January 2007-October 2011 C:UsersThe HarsMusicid=599844seq=11maxWidth=851maxHeight=450.jpeg

The Two Willy Lomans in Arthur Millers Death of a Salesman Essay

The Two Willy Lomans in Arthur Miller's Death of a Salesman    There are two Willy Lomans in The Death of a Salesman. There is the present broken, exhausted man in his sixties, soon to end his life. And there is the more confident, vigorous Willy of some fifteen years before, who appears in the flashbacks. One actor portrays both, readily shifting from one representation to the other. To some extent, of course, the personality remains constant. The younger Willy, although given to boastful blustering, does admit misgivings to Linda and loneliness to Biff. And the shattered older man, in turn, occasionally reverts to his former manner of jaunty optimism. Yet the changes are great and significant. The earlier Willy could never have been the idol of his teen-aged sons had he behaved in the perverse, distracted fashion of his older self. Willy's agitation during his last days stems from a twofold sense of failure. He has not been able to launch successfully in the world his beloved son Biff, and he no longer can meet the demands of his own selling job. Although not altogether ignoring Linda and Happy, he is primarily concerned about the once magnificent young football star who at thirty-four drifts from one temporary ranch job to the next. Willy cannot "walk away" from Biff'sproblem, as Bernard suggests, nor can he accept Linda's view that "life is a casting off." Being over sixty, Willy is doubtless tiring physically. The sample cases are heavy. The seven-hundred-mile drives are arduous. And many business contacts, developed over the years, are vanishing as the men of his era die or retire. Yet the worry over Biff has obviously accelerated his collapse. Actually, Willy's attitude toward Biff is complex. On the one hand, t... ...ledge. But Happy is still determined to "beat this racket"and come out "number one man." On the day of the big game, Charley ruefully asks Willy when he is going to grow up. In some ways Willy never does. His boyish enthusiasm is, of course, part of his appeal. But his persistent refusal to face facts squarely drives him at last to a violent death. Ironically, his suicide, to him the ultimate in magnificent gestures, merely leaves Linda woefully bereft and Biff more than ever sure that "he had the wrong dreams. All, all wrong." Works Cited Eisinger, Chester E. "Focus on Arthur Miller's 'Death of a Salesman': The Wrong Dreams," in American Dreams, American Nightmares, (1970 rpt In clc. Detroit: Gale Research. 1976 vol. 6:331 Gordon, Lois "Death of a Salesman": An Appreciation, in the Forties: 1969) rpt in clc. Detroit: Gale Research. 1983 vol. 26:323